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The importance of training in developing employee potential

An extensive training program, adjusted to the real needs of the company and, at the same time, attractive to potential participants, is one of the key arguments aimed at building a competitive advantage in today's employers market, writes Ewa Wardak, CEE HR Manager Grafton Recruitment Poland, for

2015-10-23 15:15:11

Question concerning the training offer is very often asked during the first recruitment interview.
What’s more, organisations are competing in developing unique training solutions aimed at acquiring the best candidates, trying to outrank competition on this field. Undoubtedly, condition of the training market in most of the countries of Central and Eastern Europe has been influenced by the accession to the European Union.

Numerous programs as well as European Union funds intensified training activities, opened up completely new perspectives and, at the same time, allowed the equalisation of an access to knowledge and skills with what, for years, has operated in the Western world.

The dynamics of the training market

It is obvious that the training market cannot remain passive and indifferent to the needs of the customers, and that is why its dynamic transformation has been observed in recent years. In the wake of this, the growing expectations of employees and employers make the training offer, presented by commercial suppliers available on the market, subject to constant changes, both in terms of the approach to the topic as well as the tools used. What delighted us right after the economic changes in Poland, does not, to any extent, respond tol the current market requirements.
The classic training model, based on standardised materials and content, providing traditional qualifications, was definitely ousted by the modern formula of development of specialised skills. The innovative potential of modern organisations, their ability to survive in a competitive market as well as a strong current position and the particular vision of the future is evidenced by quality of human capital and knowledge.
The use of effective and efficient methods of improving the skills of the teams is one of the most important elements in building business strategies of present businesses. What can undoubtedly be called a milestone, is a skilful creation of attitudes of employees with the use of methods adjusted to the nature of the organisation.
Thus, not only the particular resource of information, necessary issues and solutions, but also a real impact on changing the behaviour has the essential value.

The approach to training needs

The observations of the current training needs in Poland show that trainings in terms of expertise, customer service and sales techniques as well as IT skills are of the greatest interest to the employers. At the same time, with the economic recovery and growth in business awareness, a vision of the modern manager is also subject to transformation.
And these management competences, related to conducting teams, are of vital importance today. We cannot forget about the specifics of the mentality of the young generation of employees. Individualised approach to the expectations of training recipients is becoming increasingly popular. We meet with such concepts as talent management, individual development paths and personalised career planning every day.
This means that, apart from the trainings prepared for groups or teams, we must include trainings dedicated to individuals. Especially for those extremely ambitious, having high expectations, but also extremely valuable to the organisation.

Coaching – individual approach to an employee

Here we come to the next, more and more dynamically developing area, which is coaching. Once available only to the selected, implemented almost exclusively for the top executives.
Today, it is increasingly used not only for personal development purposes, but also in order to build a common experience among people, who share common business goals. Team Coaching, however, does not mean the development of a uniform solution for all team members, because an individual approach to each of them is fundamental.
This method of improving skills is becoming more and more popular among sponsors of training programs. In addition, new generations entering the market constitute of real challenge both for employers and for the training companies. Specific expectations, previous experience and universal access to knowledge clearly raised the requirements for the training offer. In addition, we shall remember that the need to adapt methods and tools for galloping technological progress is daily bread for training companies.
The classic work of the group with the coach is not enough. At the same time, the coaches have to reckon with the fact that their knowledge and the information provided on-line shall be inspected and checked on a regular basis during training.

Key elements of the training process

On the one hand, there is a growing awareness of corporate decision-makers about the vital importance of the intellectual capital of the organisation. On the other hand, organisation and execution of the training may not be enough.
What matters is the efficiency, the real impact of training on the improvement of company’s financial results. For the coaches, it means that in addition to the wide range of training, they must be prepared for ongoing analysis of the effectiveness of their work. Thus, training ceased to be a benefit in itself, part of employee benefit package or attractive feature of the employer.
As part of the training policy in the company, a commitment of all parties involved is built in order to ensure the return on investment in training and achieving an actual impact on performance of trainees and, at the same time, on the performance of the company. The training market is changing and evolving rapidly. This is due to the need of constant adaptation of the offer to the expectations set by the partners and the business environment. Thus competitiveness is increasing, which directly affects the quality of training services.

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