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Exclusive OT: Laser printing market up 18% in units in 2015, -Pantelimon, Xerox

Xerox sees document services and outsourced management market growing in 2016, keeping up with the upswing trend of the economy, says Gabriel Pantelimon, general manager of Xerox Romania.

2016-03-07 10:45:09 - by Bogdan Tudorache

As major players vie for the better market share, a price war takes down margins and raises customers' expectations. Last year the laser printing market was up 18% in number of professional units and 2% in value, while Xerox' market share grew by about 15% in value.

The laser equipment market reached an overall revenue of 80 million USD (according to IDC market data 2015), and major players strive for the large customers' chunk. But Xerox does not neglect the mid and small cap segment.

"We are very present in the retail, but our main business is B2B. Our main KPI is customers' satisfaction, measured in local surveys. We see Romania among first countries in net promoters score inside the DMO countries (Developing Markets Operations), meaning clients recommend us," Pantelimon says.

While economy is moving up, so is the document management business. As Xerox Romania offers services to the local customers, optimizing costs became paramount during crisis, when the market became very much price-sensitive.

"We don't want to put an emphasis and differentiate just on price. We have our R&D and new technologies, and that adds value to services."

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