Latest News  

Deloitte: mobile users check their phones over 80 billion times a day

Intensity in usage and ownership rates of mobile phones are increasing, in some categories more than doubling, pointing to dramatically changing consumer behaviors, and a shift towards non-voice communications such as text and IM, according to Deloitte's Global first edition of the Global Mobile Consumer Trends report.

2016-05-17 14:49:00 - by Bogdan Tudorache

"There is no doubt that the reality of the connected consumer is here to stay and it will transform every industry and region of the world," said Craig Wigginton, vice chairman Deloitte LLP in the US, and Telecom sector leader for Deloitte Global, Americas Region, and Deloitte US. "The long-term growth prospects for many companies around the world rely on their ability to stay ahead of the connected consumer's rapidly changing and evolving habits."

Deloitte conducted a survey designed to gather information regarding consumer behaviors, trends and opinions for a broad range of wireless and mobility products and services across regions and specific countries. The results offer an extensive perspective of the mobile consumer climate, offering country and market level comparisons, covering 6 continents, 31 countries, and 49,500 respondents.
Key Highlights of the Global Mobile Consumer Trends report:

• Mobile Payments Continue to Pick Up Speed. While it is still a relatively new application, mPayment usage is gaining traction globally. According to the survey results, in developed markets, 20 percent of consumers reported using mobile payments. In emerging markets, nearly half of consumers (47 percent) reported phone usage to make in-store payments, and 65 percent indicated their interest to use the technology. Highlighting the rapid speed of pick-up, China, a predominantly cash market, over the past year has been one of the countries to adopt mobile payments for in-store purchases most quickly with a 66 percent increase in usage over last year. However, across the board, survey respondents listed the number one reason for not wanting to use mPayments – security, with 40 percent of consumers globally noting concern that mobile payments are not secure enough.

• Mobility comes in all shapes and sizes: Keeping with annual trends, the number of global consumers who own devices continues to increase with 78 percent having smartphones, nearly 10 percent owning wearables, and more than 50 percent having tablets. Diving deeper into wearable devices the survey results show that, one-fourth of consumers in emerging markets plan to buy a wearable device in the next 12 months. On a country basis, Singapore leads the world in connected consumers. Poland also ranks near the top in each category, with the US, Australia and Italy close behind.

• Consumers can't get enough mobile screen time: Almost all mobile consumers check their phones within three hours of waking up. In emerging markets, 93 percent of consumers look at their phone within an hour or less of waking up. Similarly, 14 percent of emerging market consumers check their phones at least 100 times a day.

• Text and instant message are consumer favorites: Globally, amongst available mobile device applications, consumers are checking text messages and instant messages (IM) first in the morning. Although voice service remains the most commonly used application across the developed markets with 76 percent indicating usage in the last week, closely followed by text messages (74 percent).

• Regional preferences for network vs. Wi-Fi: In developed markets, 4G speeds are consistently higher than Wi-Fi speeds. In the Americas region, Wi-Fi is the preferred method to connect to the internet, while Europe and Asia-Pac prefer mobile (e.g., 4G).


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
US company Visteon looks for software developers at Timisoara

Visteon, automotive supplier focused exclusively on cockpit electronics, it is setting up a new product development center in Timisoara, Romania. The company plans to build a team of 400 employees in Romania,

 Read Full article »
Gabriela Mechea takes over the helm of ANIS

The Software and Services Industry Employers Association ANIS appointed Gabriela Mechea as the organizations' executive director, replacing Valerica Dragomir who left the association after 17 years.

 Read Full article »
Poll: 2018 was hard for recruiting – 29 Interviews to one hire

Nearly nine out of ten companies had a tougher time finding suitable employees in 2018 compared with previous years, interviewing an average 29 candidates before hiring one person, a poll by HappyRecruiter show

 Read Full article »
CBRE maintains its market leader ranking with 24 per cent market share on the Bucharest-based office segment

In 2018, CBRE, the real estate consultant managed 24 per cent of the Bucharest-based office market, according to a release of the company.

 Read Full article »
Philippe Beucher takes a new opportunity outside Capgemini

After 5 years spent in Capgemini, Philippe Beucher, the Romanian company's branch CEO announced he decided to take another opportunity outside of the Group as of January 15th.

 Read Full article »
Amazon expands at Iasi with 5000 sqm of offices

At the end of 2020, the American company Amazon will rent an additional 5.000 sqm office spaces at Iasi, to amount over 18.000 sqm office space in Romania, according to sources in the real estate market and quo

 Read Full article »
Accelerator programme Legal Tech Hub Vienna to offer support for legal tech companies

The law firms Dorda, Eisenberger & Herzog, Herbst Kinsky, PHH, Schoenherr, SCWP Schindhelm and Wolf Theiss, today launched the Legal Tech Hub Vienna (LTH Vienna). The unique initiative, that brings together sev

 Read Full article »
Fusion and purchase market in Romania close to 2 billion euro in 2018

The fusion and purchase market in Romania came close to two billion Euro in 2018, according to an analysis made by Deloitte Romania, based on public sources and transactions made public.

 Read Full article »
DXC Technology to Acquire Leading Digital Innovator Luxoft

End-to-end IT services and solutions developer DXC Technology and Luxoft Holding announced a definitive agreement for DXC to acquire Luxoft, a global-scale digital innovator with differentiated offerings, deep

 Read Full article »
KPMG study: Big data needs a big re-think: consumers are more anxious, but businesses can restore trust with greater transparency

Global KPMG study of 25,000 consumers reveals that we are embracing new technology, but are concerned about the types of data held by businesses.

 Read Full article »
 
 
MOST READ ARTICLES
» The most appreciated companies from th...
» Deloitte's Tech Trends 2019 report: B...
» TELUS International Europe awarded Mos...
» Deloitte: Leadership disrupted: Pushin...
» Endava expands its IT team in Republic...
» Centric to double Iasi opps, leases 1,...
» Genpact named leader in global banking...
» Deloitte: Anxious millennials seek sta...
» Academic efforts to grow the employee ...
» Oracle reaches 4,200 employees and pla...
 
EDITOR CHOICE
Deloitte's Tech Trends 2019 report: Beyond the digital frontier

The recently released Deloitte's Tech Trends 2019: Beyond the digital frontier, as each Tech Trends report in the series conducted by the consultancy company, lobbies for embracing the increasing, often mind-b

 Read Full article »
KPMG study: Big data needs a big re-think: consumers are more anxious, but businesses can restore trust with greater transparency

Global KPMG study of 25,000 consumers reveals that we are embracing new technology, but are concerned about the types of data held by businesses.

 Read Full article »
Manpower: Romania's labor market, more prudent in the first quarter of 2019

More than two thirds (70 per cent) of employers in Romania anticipate no changes in the size of their payrolls in the first quarter (Q1) of 2019, the largest percentage in over two years, and this suggests the

 Read Full article »
Noni Jain, Wipro Europe: It is fundamental how you coach the employees and prepare them for the next level of an evolving organization

How do you attract and retain a globally-mobile workforce? What technologies do you need in your arsenal to get the most from the tech-savvy "Generation Y"? To drive innovation and attract and retain top talent

 Read Full article »
Ascentis: The top ten HR trends for 2019

Ascentis, specializing in in integrated Human Capital Management software published the main HR trends for 2019, findings resulted from the work together with their workforce and leadership strategist Eric Swen

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area | GDPR policy
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events