Latest News  

Optima sees major expansion in Iasi - Exclusive OT print issue

Optima Call's journey started in October 2010 with an enthusiastic and experienced team. Now the Bucharest-based company expanded to Iasi and plans to grow exponentially the personnel figure at their new office, tells Outsourcing Today the general manager of Optima.

2016-08-24 14:02:36 - by Bogdan Tudorache

A provider for large multinational companies in various industries like telecom, financial services and utilities, Optima currently employs more than 230 employees in the offices in Bucharest and from February 2016 in Iasi.

"For this year we will focus our growth efforts in Iasi where we plan to reach 100 employees in one year from the site opening.

The market continues to grow through both SSC and outsourcing companies expansion and we are happy to be in line with this growth," says Mereuta.

For Optima, 2015 meant a 35 per cent business increase.

"For the future we see Iasi as our main vector for development and growth but we will add new business in Bucharest as well in order to maintain our rhythm. We do not aim large expansion, we want to keep our medium-size, as we see it as an important advantage due to our increased flexibility and efficiency."

Main clients served have changed, too. From Romanian customers and partners, multinational companies with large operations in Romania, the company started expanding to on-line retail business. "This basically opens the whole world, not only to the regional market...I think we've come a long way and in the past years, many efforts were done both locally but also at CEE level to increase awareness on the region and Romania."

While the Polish model is very succesfull and need to be followed to some extent, an example in this respect is the development of 2nd and 3rd tier cities.

"We need also to intensify and accelerate the collaboration between the industry, local authorities and education institutions and some steps were done in this direction as well.
Besides in implementing what it has been working in Poland or other CEE countries I think that we still need to find our major claim, our "success factor" let's say," Mereuta says.

Romania needs to concentrate more on developing the succes sectors.
"Is it IT? We have been spoken for years that we have a claim here, but if that's it, then we defintely need to focus much more on this, as part of the country strategy, not only as a focus for the industry. We cannot just replicate Poland model because there are differences, we need to find our strongest point, work hard and became the best in it."

Threat of saturation

While human resources are harder to find, the saturation trend becomes a real issue.

"That is definetely an issue, the questions is how big is it? In my opinion the expansion capabilities of Bucharest are extremly limited," says he.

The other large cities like Cluj, Timisoara, Iasi might still have some room but things needs to be done quicly in order to preserve this opportunity, and the burden hangs over the local authorities.

"Besides jobs people need access to good residential posibilities, education and infrastructure. Of course opportunities exists also in small-medium cities (third tier) as well but I think there are limited at this point."

Meanwhile, the current attrition rate is driven more by external factors and less by internal ones.

"Looking at packages and benefits lists, everybody is doing something and mostly the same things. I would say that in the future the culture and the organization environment will be the main differentiator."

But the competition for resources in the large cities will continue to increase for the years to come.

"This is a challenge that we must live with and try to adapt. Europe population is getting older and older on average and this will impact our industry an well. In the next 5-10 years the average age in a BPO/SSC will increase and we need to look at the middle age segment as well. In Romania, besides investing in education, I would look on some strategy for people above 40-45, even 50 years old," Mereuta said.

However, tertiary cities will prevail in the next expansion wave.
"If Bucharest will continue to attract the biggest stake of the next expansion I think it will not be good. Not for Bucharest and not for the industry overall. We need and we must to develop smaller/medium cities as well."

There are at least five-seven cities with potential, but it all depends also on authorities, not only on the investors.
"Maybe some company will take the challenge of attracting people if they will have some tax facilities or maybe office developers will start investing in office buildings in smaller cities if they will have already some commitments and so on, it is an ecosystem. Local authorities need to pay more attention to this industry and work on it, you put somebody in charge, put together a list of possible players, connect potential real estate investors, universities etc and I am sure it will work," Mereuta concludes.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
CBRE report: Romania, among the main destinations for outsourcing investments in Europe

Romania is among the main destinations for the Business Services Sector, which looks for well qualified staff, employment cost savings and good quality office space, according to CBRE's Business Services Destin

 Read Full article »
Vodafone Romania and ASE Bucharest opened new IT laboratory in University's building

Vodafone Romania and the Bucharest University of Economic Studies inaugurate the new IT laboratory located in "Virgil Madgearu" building on Calea Dorobanti, finalized through a renovation and modernization proj

 Read Full article »
CTP is launching a project for the workforce market in the areas near its parks in Western Bucharest

CTP, the leading premium industrial parks developer and long-term manager in Romania and Central and Eastern Europe, is starting a social responsibility program that aims to facilitate a series of meetings betw

 Read Full article »
AI, the "performance engine" in Romania's business service industry

ABSL (the Association of Business Service Leaders in Romania) debated during its annual conference the future of the business service industry in our country and AI's influence in this sector's performances.

 Read Full article »
JLL Bucharest City Report: Industrial, logistics and offices were the drivers of the Romanian real estate development market

The industrial, logistics and office sectors in Bucharest were the drivers of the real estate development market in the first nine months of the year, while the retail sector recorded the lowest growth rate in

 Read Full article »
Microsoft extends partnership with Romania's Bitdefender to global level

Microsoft has extended its partnership with Romanian cybersecurity and anti-virus software company Bitdefender to a global level, Gabriela Matei, General Manager, Microsoft Romania announced at the 2017 Microso

 Read Full article »
Certent opens new office in Bucharest

Certent, Inc., a leading provider of software-as-a-service (SaaS) solutions for equity compensation and financial disclosure management today announced the opening of a new office in Bucharest, Romania.

 Read Full article »
Companies leased 45,000 sqm of office space in Q3 IT and outsourcing players – the main drivers of demand

The Bucharest office market saw a net take-up of close to 45,000 sqm in this year's third quarter. According to data from the real estate consultancy company Colliers International, the demand came mostly from

 Read Full article »
ABSL: The negative Impact of EO draft will lead to decrease of FDI and employment rate

ABSL Romania examined the emergency ordinance draft to amend the law no. 227/2015 regarding the Fiscal Code and concluded that the implementation of these measures will have a negative impact on Romania's inter

 Read Full article »
Farlei Kothe becomes EMEA vice president at Stefanini

In two years, he built a team of 200 people from scratch and made us 20 million US dollars revenues.. For the last nine years, he's been with us – first as the manager for our application development centre a

 Read Full article »
 
MOST RECENT VIDEO
 
 
MOST READ ARTICLES
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Gartner: Romania moved into the first ...
» ABSL: BRD First Tech challenge in Roma...
» Molson Coors started to grow its busin...
» Roxana Tesiu appointed as the new Vice...
» Vastint Romania celebrated the opening...
» Healthcare IT outsourcing market is ex...
» Exclusive OT print issue: Genpact may ...
» Manpower:Romania has world's third hig...
» ManpowerGroup launches ManpowerGroup S...
 
EDITOR CHOICE
Telus International Europe: Discover how successful smart-home providers deliver exceptional customer service

Key Takeaways

• Internet of Things (IoT) connected home devices are making the contact center and customer service more important than ever. • A friendly approach and positive attitude are import

 Read Full article »
Societe Generale European Business Services support the IT education in Romania through a partnership with ACADEMY+PLUS

Societe Generale European Business Services (SG EBS), part of Societe Generale Group announces a partnership with ACADEMY+PLUS, a revolutionary coding school, tuition free, opened this year in Bucharest.

 Read Full article »
TELUS International Europe: The convergence of customer service and digital marketing/NewGen technologies: What does it mean for businesses?

Technology shapes the way we educate, communicate, conduct business and advance science, all while maintaining significant influence on the global economy. But the way we engage with technology is changing

 Read Full article »
Stay updated on People in Shared Services and Outsourcing Forum, October 19

Outsourcing Today organizes the third edition of People in Shared Services and Outsourcing Forum, on October 19, 2017 in Bucharest at Caro Hotel.

 Read Full article »
Preparing for the new future

Business shared services in Romania is by nature a flexible, mobile and diverse community and in this context, local markets develop their own particularities to address the global changes, to adjust to new dem

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events