Latest News  

How giving back pays dividends for communities and companies

Outsourcing Today recently spoke with Jeffrey Puritt, President and CEO of TELUS International, about why giving back is a key component of their corporate culture, their exponential growth and their remarkable success in Romania and around the world.

2017-06-12 20:00:12

TELUS International provides multilingual contact center, business processing outsourcing (BPO) and IT outsourcing solutions for some of the world's top brands. They are also known for their unparalleled commitment to improving the social and economic welfare of citizens in the communities where they operate. The company's efforts are driven by their community giving philosophy, "We give where we live".

The benefits of a corporate social responsibility strategy

A commitment to simultaneously address social inequities and create meaningful social change while growing their company has been a priority for TELUS International since day one. By design, their global corporate social responsibility (CSR) efforts are unparalleled in the BPO industry, stemming from their unique ‘people-first' culture that surrounds employees at the company and extends to caring for the communities where they live, work and raise their families. The overall positive energy that is generated from social involvement is contagious, and, as Jeffrey shared, "Our desire to positively impact the quality of life for today's and tomorrow's generations is from the heart, and the results of our efforts are fostering communities with healthier and better educated citizens who are receiving the necessary support to achieve their full potential. We are proactive to ensure the success of these communities because we understand there's a natural symbiotic relationship between their wellbeing and our business success.

"The communities where TELUS International operates are the talent pools from which they recruit and hire their employees. If the communities are suffering, economically or otherwise, the likelihood of sourcing qualified candidates decreases. "If we don't contribute to their well-being and success, sooner or later, our employees and our company will be negatively impacted," continued Jeffrey. The majority of TELUS International's employees are millennials who share a philosophy of wanting to be part of something bigger, referring to themselves as ‘we' not ‘me'.

As an employer that provides a unique platform, enabling the participation of their employees in community initiatives on so many different levels, TELUS International distinguishes them as an Employer of Choice. "Through our commitment to corporate social responsibility, I believe we're consistently able to attract and retain a higher level of talent as well as individuals who are a cultural fit within our organization," said Jeffrey. "Not only are job-seekers choosing to work for companies that share their values, clients are also evaluating BPO providers on more than the conventional value proposition and are increasingly recognizing the connection between corporate social responsibility and better business performance."

CSR in action: TELUS Days of Giving

In addition to charitable donations and funding, TELUS International also believes in the power of volunteerism as is demonstrated through the company's large-scale volunteer initiative, TELUS Days of Giving.

Once a year, team members set aside their regular activities and devote a full day to a common cause in their community, multiplying their individual efforts by working together on significant projects, such as building schools from the ground up or refurbishing youth centers and orphanages. Since their inception at TELUS International in 2006, more than 40,000 employees, alongside their family members and friends, have volunteered over 340,000 hours to make a difference in the lives of more than 70,000 individuals worldwide. In Romania, the first TELUS Days of Giving took place in 2013, and it has since been held in five different locations across the country, including the Pinocchio and Ciresarii placement centers in Bucharest, public school no. 136 in Ferentari and Plopsor Village (Dolj County), and the first HOSPICES of Hope Social-Medical Center in Adunatii-Copaceni. Over the past four years, the scope of the projects undertaken and employee involvement have consistently grown. To date, more than 1,300 employees have volunteered over 12,000 hours, supporting nearly 2,500 individuals. In 2016, TELUS International Europe partnered with the HOSPICES of Hope Foundation, the leading palliative care charity in South-East Europe.

Inspired by their mission, TELUS International Europe employees came together on a summer day in June to renovate their medical center in AdunatiiCopaceni. With their hearts and hands, they transformed an old building into four clean, safe and beautiful rooms for families with children in need of medical care. They also refurbished the exterior of the center, installed and painted a fence around the property, painted the exterior of the building, planted over 350 trees and built a brand new playground. TELUS International Europe also donated 65,000 euros to the refurbishment efforts carried out by 350 of their employees, clients and stakeholders. The renovated space will help the center support 400 children with rare and life-limiting illnesses, 600 family members in need of comfort and serve as the location for their beloved children's camp attended by more than 500 campers each year. It will also be used for the specialized training of 200 health professionals and the delivery of 2,000 evaluation and therapy sessions annually.

TELUS International Europe will return to the same site again this year on June 10, this time donating 80,000 euros to renovate the HOSPICES of Hope Center. They will be transforming an old building into an educational center and a tech house that will leverage the latest technology, such as virtual reality and artificial intelligence, to provide advanced therapy for children suffering from a life-limiting illness. They will also build a new home for a family in need who live on site.

The impact of CSR on employee engagement

In addition to their passionate community giving efforts, TELUS International's commitment to listening to their employees' feedback, is another way their unique and caring culture comes to life. Through their annual Pulsecheck survey administered by Aon Hewitt, the company measures engagement by determining if their employees ‘say' positive things about the company, if they plan to ‘stay' with the organization and if they ‘strive' to go above and beyond in their roles. "We invite our employees to comment on every aspect of their work experience in order to find out what we're doing well and where we're challenged in order to be constantly improving," said Jeffrey. "This past year, we achieved an 81 per cent engagement score – a global-leading result that also far outpaces Romania's average engagement score of 59 per cent in our industry."

"We understand there's a natural symbiotic relationship between our business success and the well-being of our communities." Jeffrey Puritt, TELUS International


JEFFREY PURITT: PRESIDENT AND CEO, TELUS INTERNATIONAL

Since joining TELUS International in 2005, Jeffrey has delivered remarkable results, earning the company a more than 1 billion US dollars valuation, adding more than 5,000 team members in each of the past two years, and engaging some of the world's most iconic brands as clients. Jeffrey was recently named "Executive of the Year", receiving an esteemed international Stevie Award for his vision and leadership in redefining the global outsourcing industry. He is especially proud of the company and team's global philanthropy and volunteer efforts that are making a meaningful difference in the communities where they operate.


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
Atos ranked in Top Five for Managed Security Services, Worldwide by Gartner

Atos, a global leader in digital transformation today announces that it has been ranked amongst the top 5 global players in Managed Security Services (MSS) in terms of 2017 market share revenue, according to th

 Read Full article »
Endava has been selected as an official AWS Well-Architected partner

Further strengthening its partnership with Amazon Web Services, Endava reinforces its Cloud services expertise and capabilities becoming an AWS Well-Architected Partner, the company announced.

 Read Full article »
Smartree Romania has a new operational director

Smartree Romania, providing HR services on the Romanian market names Anamaria Borza as the new operational director of the company, effective July, 1 this year. The new manager of Smartree team occupied the pos

 Read Full article »
ABSL Romania: Sibiu, a continuously evolving market, with great potential

Sibiu is a market with huge potential and constantly expanding, is one of the conclusions from "Outsourcing in 2018. Best Practices in Technology Adoption" conference, which was dedicated to the local business

 Read Full article »
Accenture assigns 200 mln. US dollars to digital age-focused education, training and skills initiatives in the next 3 years

Supporting its vision to improve the way the world works and lives, Accenture (NYSE: ACN) is committing more than 200 million US dollars over the next three years to help equip people around the world with job

 Read Full article »
Oracle: Customer connection missing as manufacturers yet to produce rewards from industry 4.0

Research of global manufacturers developed by Oracle with research company Coleman Parkes shows initial Industry 4.0 focus has been on internal changes rather than removing supplier, distributor and customer si

 Read Full article »
Nine solutions for smart cities delivered at Code4Cluj hackathon of Endava

The Code4Cluj hackathon organized by Endava at Cluj-Napoca between 18-20th of May generated 9 innovative projects meant to solve the problems faced by the community and citizens of Cluj.

 Read Full article »
Zitec's digital marketing division registered an increase of over 40 per cent last year

Zitec, a major provider of business solutions, digital services and personalized technology products in Romania, announced it registered an increase of over 40 per cent in the digital marketing segment in 2017,

 Read Full article »
Fab Lab Iasi issues the Report on Coworking in Central and Eastern Europe

This report was conducted by the PIN Maps teams (Iasi's modern office map, an impact initiative for the IT & Outsourcing industry) and Fab Lab Iasi (a 700 sqm coworking space, opened in 2017).

 Read Full article »
CBRE: the first two buildings in Timpuri Noi Square are leased over 90 per cent

CBRE announced three new tenants in TN Offices 1 and TN Offices 2 of Timpuri Noi Square, reaching over 90 percent take-up of the first two buildings in this office project.

 Read Full article »
 
 
MOST READ ARTICLES
» Committed to growth
» The Outsourcing industry announces its...
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Zitec's digital marketing division reg...
» PwC: The competitive advantages of Rom...
» Olga Botusan, Stefanini: There is a hu...
» How giving back pays dividends for com...
» EXCLUSIVE: ABSL Timisoara - BPO and SS...
» Luxoft expands Asia Pacific presence w...
» Societe Generale-European Business Ser...
 
EDITOR CHOICE
Andrei Romanescu CEO, VEEAM, on the importance of people skills and leadership forming

Within the recently ended OT Learning & Development roundtable edition, Andrei Romanescu CEO, VEEAM stated that he trends of the current and following years underline the importance of people skills and leaders

 Read Full article »
OT Learning & Development: About capitalizing on self-willingness to reach performance

How to succeed in reaching the young and the valuable employees and wining their hearts and minds, so they will forever be committed to gain knowledge, evolve in profession and build a strong career inside the

 Read Full article »
OT Learning & Development now, about digital transformation, facilitating a culture of change and innovation

Some trends are here to stay, while some other may not. How about gamification, chatbots, microlearning, data analytics, mobile learning, augmented reality and others? Today's edition of OT Learning & Developme

 Read Full article »
The need of the industry to stay effective and relevant

In the current context of machinery and AI helping on operational processes of a company, with extended applicability in terms of capabilities, the digital context in which professionals, organizations and busi

 Read Full article »
We meet again at OT Learning & Development on June 7th

The Second Edition of OT Learning & Development roundtable will be held on June 7, 2018 at InterContinental Hotel Bucharest. The event brings together the business services professionals to discuss and discover

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area | GDPR policy
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events