Latest News  

Global Research identifies three consumer Personas and opportunities for technology, personalization to innovate the retail experience

Oracle announced the 2017 findings of global research that audited 15,607 consumers across four key regions: EMEA (France, Germany, Italy, India, Spain, Sweden, UK) NA (Canada, USA), LAD (Brazil, Chile, Colombia, Mexico), and JAPAC (Australia, China) on their retail preferences and attitudes.

2017-09-25 22:01:20

Findings in the Retail in 4 Dimensions: Understanding Consumer Behavior in an Age of Relativity report highlighted three personas demonstrative of consumer behavior. It also revealed opportunities for retailers to identify the customer experience with personalization, mobile payments, automatic replenishment and virtual reality. The research insights indicate that consumer preferences for delivery, returns and self-service established with ecommerce have taken hold in a global, omnichannel environment.

Three Shopper Profiles emerge

As digital innovation continues its radical rearrangement of the retail landscape, three consumer behavior macro trends emerge globally in the report: a fully omnichannel consumer taking advantage of a mix of digital and physical engagement points; a savvy shopper looking for new, innovative and technology-driven retail experiences; and a price conscious hunter always searching for the greatest value for money.

"In order to leverage these behavior trends and successfully reach these consumers, brands need to innovate on three fronts," said Ray Carlin, SVP and GM Oracle Retail. "They need to truly know their consumer to personalize their experience and embrace Omnichannel excellence as an enterprise discipline while create capacity for innovation."

The Nomad is a nimble shopper who is not loyal to a brand nor a channel and will examine multiple options for researching and locating products before making a purchase.
In the research:
• 42 percent of consumers are now shopping both online and in-store every week
• 73 percent want to return online purchases to a retail store
• 55 percent want to check product stock on their mobile while in-store

The Player uses technology to fuel and guide their shopping experience and look for brands that re-invent the customer journey.
In the research:
• 44 percent of families noted that virtual sales assistants are important
• 35 percent like the idea of near real-time delivery via drone or driverless car
• 43 percent love the idea of being able to 3D print custom fashion

For The Dealer the thrill of the win and discount drives their shopping behavior.
In the research:
• 84 percent say that competitive pricing and promotions first and foremost are the most important aspect of their shopping experience
• 65 percent say personalized offers and promotions are most important to them in their shopping experience
• 50 percent want real-time offers online depending on what they're browsing at that moment

Opportunities for retail innovation identified in six key trends

In the Retail in 4 D: Understanding Consumer Behavior in an Age of Relativity report consumers have clearly identified technology's role in establishing new global standards for the retail community. These include a common expectation for returns and delivery, a desire for mobile payments self-service and opportunities for personalization.

"As consumers reinforce these trends through purchase behavior, cloud infrastructure will play a more critical role by delivering innovation faster and enabling the retail community to keep pace with existing expectations and experiences," said Jeff Warren, vice president strategy, Oracle Retail. "What continues to be true is the rising expectations and anticipated evolution of a fully omnichannel shopping experience. Retailers can't afford to delay adopting cloud solutions that enable a single perspective of consumer behavior across offline and online storefronts."

Navigating Personalization and Privacy

• 67 percent of consumers stated that they did not wanting to set up an account for e-commerce checkout and at the same time 57 percent want instant one-click checkout that can only be enabled through creation of a payment profile
• 29 percent would find offers based on ‘social media' data ‘creepy'
• 52 percent want personalized offers in-store based on personal data from their store loyalty account

Fashion Driving Store Traffic and Personalization

• 83 percent of consumers indicated that they shop in-store at least once a week, and for fashion 7 percent of respondents shop in-store every day and 22 percent shop in-store several times a week
• 50 percent of millennials and pre-millennials think 3D custom printing would be very engaging
• 40 percent of consumers browse or buy fashion online at least once a week

Faster, Smarter Payments and Self-service
• 56 percent say self-checkout machines are important to them
• A majority of millennials noted the ability to research and reserve items for in-store pickup on the same day (65 percent) and next day (58 percent) as important
• 60 percent want mobile payment options in-store with millennials (67 percent) and pre-millennials recording a stronger preference in particular

Simplifying the Returns Process
• 82 percent want the ability to return an online purchase with free shipping
• 34 percent of consumers want returns windows exceeding 30 days
• 70 percent of consumers want free 2-day shipping on all purchases

Auto Replenishment and Grocery Recommendations
• 48 percent think online automatic replenishment would be important to their experience in the future
• 33 percent think it would be ‘creepy' for supermarkets to ship grocery items based on purchase, social and environmental data
• 40 percent think it would be ‘awesome' if supermarkets use technology to ‘suggest' a shopping list without automatically charging for it

Opportunities for Emerging Technology
• 48 percent of consumers want to use virtual reality at home to navigate a personalized in-store experience and receive home delivery and 48 percent would use virtual reality to prepare a curated wardrobe to be picked up in-store
• 39 percent think robot assistance would be ‘creepy' and the sentiment is shared across age groups
• Millennials (42 percent) and families (43 percent) showed the greatest interest in delivery by driverless car or drone


0 COMMENTS ^ Go back to Top
WRITE A COMMENT ^ Go back to Top
 
Your email address will not be published.
Nickname
Email
Comment
Validation Code
   
 
 
NEWS
Atos ranked in Top Five for Managed Security Services, Worldwide by Gartner

Atos, a global leader in digital transformation today announces that it has been ranked amongst the top 5 global players in Managed Security Services (MSS) in terms of 2017 market share revenue, according to th

 Read Full article »
Endava has been selected as an official AWS Well-Architected partner

Further strengthening its partnership with Amazon Web Services, Endava reinforces its Cloud services expertise and capabilities becoming an AWS Well-Architected Partner, the company announced.

 Read Full article »
Smartree Romania has a new operational director

Smartree Romania, providing HR services on the Romanian market names Anamaria Borza as the new operational director of the company, effective July, 1 this year. The new manager of Smartree team occupied the pos

 Read Full article »
ABSL Romania: Sibiu, a continuously evolving market, with great potential

Sibiu is a market with huge potential and constantly expanding, is one of the conclusions from "Outsourcing in 2018. Best Practices in Technology Adoption" conference, which was dedicated to the local business

 Read Full article »
Accenture assigns 200 mln. US dollars to digital age-focused education, training and skills initiatives in the next 3 years

Supporting its vision to improve the way the world works and lives, Accenture (NYSE: ACN) is committing more than 200 million US dollars over the next three years to help equip people around the world with job

 Read Full article »
Oracle: Customer connection missing as manufacturers yet to produce rewards from industry 4.0

Research of global manufacturers developed by Oracle with research company Coleman Parkes shows initial Industry 4.0 focus has been on internal changes rather than removing supplier, distributor and customer si

 Read Full article »
Nine solutions for smart cities delivered at Code4Cluj hackathon of Endava

The Code4Cluj hackathon organized by Endava at Cluj-Napoca between 18-20th of May generated 9 innovative projects meant to solve the problems faced by the community and citizens of Cluj.

 Read Full article »
Zitec's digital marketing division registered an increase of over 40 per cent last year

Zitec, a major provider of business solutions, digital services and personalized technology products in Romania, announced it registered an increase of over 40 per cent in the digital marketing segment in 2017,

 Read Full article »
Fab Lab Iasi issues the Report on Coworking in Central and Eastern Europe

This report was conducted by the PIN Maps teams (Iasi's modern office map, an impact initiative for the IT & Outsourcing industry) and Fab Lab Iasi (a 700 sqm coworking space, opened in 2017).

 Read Full article »
CBRE: the first two buildings in Timpuri Noi Square are leased over 90 per cent

CBRE announced three new tenants in TN Offices 1 and TN Offices 2 of Timpuri Noi Square, reaching over 90 percent take-up of the first two buildings in this office project.

 Read Full article »
 
 
MOST READ ARTICLES
» Committed to growth
» The Outsourcing industry announces its...
» ROMANIAN OUTSOURCING AWARDS FOR EXCELL...
» Zitec's digital marketing division reg...
» PwC: The competitive advantages of Rom...
» Olga Botusan, Stefanini: There is a hu...
» How giving back pays dividends for com...
» EXCLUSIVE: ABSL Timisoara - BPO and SS...
» Luxoft expands Asia Pacific presence w...
» How does leadership look today?
 
EDITOR CHOICE
Andrei Romanescu CEO, VEEAM, on the importance of people skills and leadership forming

Within the recently ended OT Learning & Development roundtable edition, Andrei Romanescu CEO, VEEAM stated that he trends of the current and following years underline the importance of people skills and leaders

 Read Full article »
OT Learning & Development: About capitalizing on self-willingness to reach performance

How to succeed in reaching the young and the valuable employees and wining their hearts and minds, so they will forever be committed to gain knowledge, evolve in profession and build a strong career inside the

 Read Full article »
OT Learning & Development now, about digital transformation, facilitating a culture of change and innovation

Some trends are here to stay, while some other may not. How about gamification, chatbots, microlearning, data analytics, mobile learning, augmented reality and others? Today's edition of OT Learning & Developme

 Read Full article »
The need of the industry to stay effective and relevant

In the current context of machinery and AI helping on operational processes of a company, with extended applicability in terms of capabilities, the digital context in which professionals, organizations and busi

 Read Full article »
We meet again at OT Learning & Development on June 7th

The Second Edition of OT Learning & Development roundtable will be held on June 7, 2018 at InterContinental Hotel Bucharest. The event brings together the business services professionals to discuss and discover

 Read Full article »
Latest News  
 
about us | newsletter | contact | members area | GDPR policy
Copyright © 2015 by Diplomat Media Events Design by Diplomat Media Events