Romania has the lowest AI adoption among companies in Central Europe: only 5% McKinsey & Company publishes the new study Central Europe’s AI Opportunity, which analyzes the economic potential of […]

PwC’s Global Entertainment & Media Outlook forecasts that spending in the vast industry will rise at a 3.4% compound annual growth rate (CAGR) through 2030, when total revenues will reach […]

Nearly three-quarters of consumers (74%) say they would trust an AI agent to assist them with shopping, from finding the best deals and renewing subscriptions to selecting the right products, […]

66% of companies believe that artificial intelligence is not mature enough, and 70% say that AI solutions are overvalued Despite skepticism, 68% indicate greater pressure to invest in AI than […]

Diverzum, the leading digital discount and loyalty platform dedicated to students in Central and Eastern Europe, is launching a study focused on Generation Z in Romania, highlighting structural changes in […]

28% of employees intend to change their job in the first half of 2026, more than double the number of those who actually changed jobs in 2025. More than a […]

Companies are investing rapidly in digital transformation, but cannot clearly demonstrate the value generated. Digitalization budgets increase significantly, on average by 30%, but strategies and mechanisms for measuring results remain […]

Only 40% of companies worldwide have a well-defined and tracked sales process 70% of Romanian B2B companies have sales below potential 100 million lei business opportunities generated by TNX in […]

Nearly 9 out of 10 large companies in Romania plan to maintain their current office footprint in 2026, a sign that the focus is shifting from expansion to optimization and […]